sociální média

„Sociální média“ (translated as „social media“) refers to digital platforms and technologies that enable users to create, share, and exchange content, including text, images, videos, and other forms of information. These platforms facilitate communication and interaction among individuals and communities, allowing for the establishment of social networks where users can engage, collaborate, and express their opinions. Social media encompasses a wide range of applications, including social networking sites (like Facebook and Twitter), content sharing networks (like Instagram and TikTok), and professional networks (like LinkedIn). The primary characteristics of social media include user-generated content, interactivity, and the ability to reach a vast audience quickly. It plays a significant role in modern communication, marketing, and information dissemination, influencing social behaviors and trends.