Digital Marketplace

A digital marketplace is an online platform that facilitates the buying and selling of goods or services between multiple sellers and buyers. It serves as an intermediary, where vendors can list their products or services, and customers can browse, compare, and purchase items conveniently. Digital marketplaces can vary in scope, including general marketplaces like Amazon and eBay, specialized platforms focusing on specific niches, or service-oriented marketplaces like Upwork and Fiverr. They typically provide features such as product listings, user reviews, transaction processing, and logistics support, streamlining the commerce experience for both buyers and sellers. Digital marketplaces leverage technology to enhance accessibility, create competitive environments, and enable a broader reach for sellers, thus transforming traditional commerce practices.